OEM vs Retail license — which one is right for you?

The key difference

When buying a software license (like Windows), you can often choose between a Retail and an OEM (Original Equipment Manufacturer) edition. Functionally, both are identical — there's no difference in the software itself or its features. The difference is in the license terms: whether it can be transferred to another computer, and what it costs.

A closer look

Transferability

Retail: The license can be freely transferred to a different computer, or reactivated after replacing core components such as the motherboard. If you replace your computer, simply deactivate the old license and activate it on the new device.

OEM: The license is permanently tied to the first device/motherboard it was activated on. Replacing your computer or motherboard means the license stops working, and you'll need to buy a new one.

Price

Retail: Usually more expensive, since it gives you full freedom to transfer and reuse the license.

OEM: Cheaper upfront, since it's meant for use on one, unchanged computer.

Support

Retail: Support is provided directly by the manufacturer (Microsoft).

OEM: Official support is technically provided by the computer manufacturer or the parts retailer.

Which should you choose?

• Choose OEM if you're building a new desktop and don't plan to change or upgrade its core components anytime soon.
• Choose Retail if you want full flexibility — the ability to transfer the license to a new computer later, or reuse it across computers one at a time (not simultaneously).

Both license types are available in our store — check the product description before buying to make sure you're getting the right one.